• EASB Synchronised Ad

    EASB wanted to spread the message on the various courses they have, and that students need not travel overseas to get a degree from UK. The ad consists of a leaderboard and skyscraper that are animated to synchronise. The ad starts off with the leaderboard showing a London red bus moving along a road and […]

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  • NEC APAC 2012

    NEC wanted to explore interesting ways to showcase its range of products. To do this, the designers used dynamic scrolling and vibrant colours in the NEC microsite to attract and engage viewers. A robot standing beside a flashing screen first greets the viewer. It then invites the viewer to go down a path marked by […]

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  • HWZ SG Year End Gift Guide

    It’s uncommon to see the end of the world meeting Christmas, so our editors thought, “What better way to commemorate this event than to have a zombie apocalypse themed microsite?” The site contained four different tabs depicting different scenarios, such as a Nuclear Holocaust or a Robot Uprising. Each of these tabs contained a humorous […]

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  • Canon EOS M

    An interactive floating banner was used to feature Canon’s new EOS M, a mirror-less camera that boasts both agility and ability. A video of the Canon EOS M first grabs the viewer’s attention, followed by a sliding EOS M which showed the ability and agility of the camera. There were also tabs for colours that […]

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  • Canon PIXMA Wireless – MG6370

    Printing wirelessly, anytime, anywhere! That was the objective of the Canon PIXMA wireless printer ad campaign. Consisting of a roadblock collective, the three ad units aim to showcase the wireless capabilities of the PIXMA printer. The leaderboard would first show the tray of the PIXMA printer, which responds to the wireless devices on the animated […]

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  • Seagate Wireless Plus

    What better way to showcase the ease of storage than to go on a road trip? That is what Seagate did to promote their new wireless hard drive! To showcase the events of the road trip, Seagate opted to use a roadblock collective. These ad units were used to get viewers to check out and […]

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  • Samsung Fridge

    A lot can happen in 10 years… kids grow up and families mature. For Samsung, it meant that their range of refrigerators can stay with your family for that long. Samsung used a roadblock collective to bring out this idea. The leaderboard, skinning and floating ad units in the roadblock collective show the different stages […]

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  • Understanding Premium Rate Services (PRS)!

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. What better way to inform people about Premium Rate Services (PRS) than through a feature on HWZ Presents? Consisting of a full-fledged advertorial and a leaderboard, IDA used the whole of the HWZ Presents site […]

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  • HP – Busting the Myth

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. To showcase the efficiency of its new inkjet printers, HP used a scenario where a young tutor named Abby goes through different, but common problems while printing. During this process, she goes about dispelling myths […]

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  • Samsung Series 9

    A creative media buy consisting of a leaderboard, skinning and floating ad was created topromote a Samsung contest on Facebook called ‘Do the James Thing!’ The Samsung Series 9 Notebook would first appear on the leaderboard and then it’ll transit outof the leaderboard and onto the floating banner area. The background for the floating ad […]

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  • Samsung GalaxyNote 10.1

    Samsung wanted to promote the multi-tasking abilities and S Note feature of the Samsung Galaxy Note 10.1 with a creative media buy which consists of a leaderboard, interactive skinning and interactive floating ad. The ad expands to show the actual interface of the Samsung Galaxy Note 10.1 with a web browser opened. Tool tips will […]

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  • Samsung Smart TV II

    The Samsung SMART TV creative meadia buy consists of 3 ad units; a leaderboard, an interactive skinning, and an interactive floating ad that are animated to correspond with each other. The ad is similar to a previous Samsung ad that we did, but it has been refreshed with a new Angry Birds theme, because one […]

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  • Canon PIXMA

    Canon wanted a microsite featuring their new line of PIXMA printers. For this campaign, Canon wanted to focus less on the technicalities of the printers and take on a creative, fun direction for the PIXMA line. To complement this, we veered away from the traditional sleek, dark design; instead designing the microsite with bright colour […]

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  • Canon EOS 650D

    We designed a push down ad for Canon to promote their new EOS 650D and its unique selling points – the world’s first touch screen DSLR. To tie in with this, we designed the push ad with “interactive hotspots” which viewers could click to simulate the touch screen of the camera. Upon click of each […]

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  • Namco Tekken

    A floating ad was designed for Namco to promote their new Tekken Tag Tournament 2 game. The ad unit first featured the main game poster, featuring the lead characters and the release date of the game, as well as the available platforms. Along with that, the official full game video trailer was embedded in the […]

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  • Hakuhodo Toshiba

    We designed a simple site skinning for Toshiba to showcase their new Satellite M840 range of laptops. The unique selling point of the laptop was its trendiness and range of colours for the young at heart, so we designed our skinning to complement this focus with a stylish, clean cut design reflecting the three available […]

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  • Canon Selphy Xmas

    Adding on to Canon SELPHY’s Xmas campaign, this push left ad was designed around the Valentine’s Day period to further promote the SELPHY printers. Incorporating the sweet goodness of the holiday, the ad expands into a game when rolled over, in which viewers had to defend a cupcake from swarms of ants for 20 seconds. […]

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  • Panasonic Olympics

    Panasonic wanted a microsite featuring their role as Official Worldwide Partner for the Olympic Games. To do this, we first designed a full microsite with a write up of their involvement in the Olympics as well as their vision, along with several of their products enhancing the Olympic experience. Also, five interactive games were designed […]

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  • Saatchi Panasonic AV Products

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. Panasonic wanted to showcase their newest line of Home Entertainment Systems. The campaign was staggered into phases, with the first one being two advertorials showcasing the various features of the products in real world scenarios. […]

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  • Canon 5DMarkIII

    To promote the new Canon 5DMarkIII, a special media buy was designed to treat viewers to a unique, immersive experience – pieced together via various complementing ad units – namely a leaderboard, a floating ad, a medium rectangle, and a skinning to wrap it all up. Upon page load, the floating ad would display immediately, […]

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  • OKI TechAward

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. OKI wanted to showcase their new top of the line all in one office printers. The printers were categorized first by colour and mono, with 2 models in each tier. A complete specification list and […]

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  • Samsung SmartTV

    To promote Samsung’s new Smart TV, a complete creative buy was designed via various complementing ad units – a leaderboard, an interactive skinning, and an interactive floating ad. The floating ad was created to reflect the actual scale of the Smart TV, and viewers controlled a hand that could click on the various apps for […]

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  • Nikon Coolpix

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. Nikon wanted to present their new range of 12 unique cameras to the public. The cameras were split into various categories, based on their strengths and utility. Also, a quiz was designed, asking users to […]

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  • Samsung Series3

    Samsung wanted to promote the diverse range of colours featured in their new Series 3 notebook line, as well as boast the larger screen size compared to other notebooks in the same range. Our team designed a leaderboard which featured key features of the Series 3, as well as giving a brief overview of the […]

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  • Canon EOS Personified – Adventures of the HardwareZoners

    A floating ad featuring the “Adventures of the HardwareZoners” header was created to tie in with the concurrent ongoing campaign…

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  • Canon EOS Personified

    A HWZ TV Border that linked to the main Canon EOS website was created and embedded around every episode of the “Adventures of the HardwareZoners” to show Canon’s involvement with and sponsorship for the project. Along with this, a pre roll was played while every episode loaded, showcasing Canon’s complete EOS Experience, and capturing the […]

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  • StarHub – Sony Xperia S

    To promote the Sony Xperia S for StarHub, a floating ad was created, aiming to highlight the main feature of the phone, which is its exceptional camera speed, and the ability to snap photos almost instantaneously. The ad unit featured this by showing the Xperia managing to instantaneously capture a shot of an android robot […]

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  • OpenNet Fibre

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. OpenNet wanted to showcase their ultra – fast fibre optic broadband technology, and what we did was to get testimonials from existing OpenNet users who attest to the service’s speed and benefits. Also, a video […]

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  • NEC Asia Pacific

    NEC ‘The a-MAZE-ing Challenge’

    A microsite was created for NEC to showcase their range of products and also to get the public to help them pick and name their new mascot. 3 robots were designed and the public was invited to vote and name their favourite one. The winning robot would then be featured in their new game ‘The […]

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  • Panasonic Videotorials

    Panasonic Videotorial

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. Panasonic wanted to publicise their cameras, camcorders and home theatre systems through a series of lifestyle videos. The videos provided viewers with ‘How-to’ tips and highlighted the various features of their products without pushing too […]

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  • Canon Powershot S100

    Canon Powershot S100

    Embedding the official Powershot S100 TVC in the push-down ad unit after it has been aired on television, Canon was able to keep the high energy scenes and images from the camera ad fresh in the minds of viewers. click here to view the ad spec >>

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  • Samsung Series 7 Expandable Medium Rectangle

    Samsung Series 7

    An expandable medium rectangle ad unit to promote ‘The Gamer Experiment’, a trial by Samsung featured in ‘HardwareZone Presents’.

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  • Samsung Series 7

    Samsung Series 7

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. Samsung wanted exposure for their new gaming notebook which promises to offer a one-of-a-kind gaming experience. Who better to trust than gamers themselves when you want an honest review of a gaming notebook? What we […]

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  • HardwareZone Presents - Nikon 1

    Nikon 1

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. Nikon wanted to showcase the features of their new mirrorless camera, The Nikon 1, without being overly technical so readers will find it easy to digest. We handed over the camera to 6 people from […]

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  • Canon Powershot

    The Canon PowerShot ShootOut Photo Contest is a yearly event that attracts photo enthusiasts around the region to be part of this challenging and exciting contest. The theme for 2011 was ‘No Obstacles.’ The ad unit shows a man leaping from one side of the webpage to the other, unbounded by whatever that was beneath […]

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  • Nokia Lumia

    To promote the Nokia Lumia for Starhub, a floating ad with a similar vibe and style as the print ad was created with emphasis on the music features of the phone.  

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  • Canon EOS

    The Canon EOS range of DSLRs has always been the choice professionals trust for quality and results that do not disappoint. The ad unit takes viewers back to the drawing board to illustrate the finesse in creating the EOS. The final frame features a dramatic display to show off the impressive array from the EOS […]

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  • Newstead X’mas

    Newstead had a truckload of deals for everyone in celebration of Christmas. Starting from the 1st day of December all the way till Christmas day, a deal was launched each day offering discounts and free gifts. The daily deals were posted on the HardwareZone Facebook page and people who clicked on the deals would be […]

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  • Sony Vaio

    ‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured. We did an advertorial for the Sony Tablet providing readers with extensive information, compatible accessories and basically all they need to know about the Sony Tablet.

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  • Canon SELPHY X’mas

    Canon wanted to dress up the SELPHY microsite to usher in the festive season. To set the mood, we added visuals like candy canes, ornaments, greeting cards and an inviting mug of hot cocoa to the background design…

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  • Viewsonic

    Viewsonic had 3 products they wanted to feature in a single ad unit. To pack so much information in, the ad unit was designed with minimal animation. Apart from animating the same way it usually does when expanded, viewers can click on the tabs to view different frames again if they missed it the first […]

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  • DELL VOSTRO V130

    The ad unit aims to bring out the main features of the DELL VOSTRO V130, which is its stylish razor thin design and the light weight of the product…

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  • Lenovo PC Show Mobile Site

    A mobile site was created for Lenovo to get the word out on the promotions they were having at PC show 2011…

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  • Yamaha Aventage

    Yamaha’s launch of The AVENTAGE, a series of high performance AV receivers, called for a floating banner that shouts out its most important features.

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  • Toshiba Qosmio F750

    Shatter all limitations with glasses-free 3D technology! This floating banner ad unveils the Toshiba Qosmio F750 – the world’s first glasses-free 3D Notebook designed for gamers, by having a robot smash through the computer screen using laser beams. click here to view the ad spec >>

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  • Canon EOS 600D

    The majesty of Bhutan was beautifully depicted as flags and scenic imageries streamed across the screen in this floating banner ad, promoting the Canon EOS 600D contest. The grand prize was an unforgettable trip to Bhutan, Asia’s mystical kingdom. click here to view the ad spec >>

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  • Samsung 3D Monitor

    Style, sensuality and a thrilling sense of realism that promises the ultimate 3D viewing experience; see it for yourself in this floating banner ad featuring the Samsung TA/SA series 3D Smart Monitor. click here to view the ad spec >>

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  • Samsung 3D Monitor

    Like the floating banner, the expandable leaderboard version banner ad for the Samsung TA/SA series 3D Smart Monitor showcases the key features of the Smart Monitor…

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  • Atlas

    Get a glimpse of the new entertainment experience in this expandable leaderboard banner ad featuring the HWZ award winning VideoWave™ Entertainment System by ATLAS.

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  • Motorola

    This expandable leaderboard banner ad features the new Motorola Milestone 2, an upgrade from the HWZ award winning business smartphone – the Motorola Milestone.

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  • Phillips

    This expandable leaderboard banner ad features not just the Phillips Fidelio Primo DS9000, but also the stories of three men who share an obsession with achieving perfect sound quality.

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  • Nikon

    This expandable leaderboard banner ad features the Nikon D7000, a camera built for conquering challenges.

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  • Windows Phone

    This multi-coloured expandable Catfish banner ad encourages people to give their opinions about the new Windows Phone, and ‘say it out loud’ by joining the contests to stand a chance to win attractive prizes!

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  • Trend Micro

    A simple but clear message about the Trend Micro Titanium 2011 was delivered in this push down ad.

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  • Panasonic

    This push down banner ad for Panasonic lays down the challenge for viewers to become the ultimate 3-D explorer, with attractive prizes as rewards!

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  • NEC

    Introducing Nigel! The push down banner ad for NEC features a robot named Nigel promoting a “Flip Flop” contest that would allow participants a chance to win an NEC portable projector. Oh, and did we mention that Nigel is always interested in what people are looking at?

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  • HTC Windows 7 Phone

    The word is out! This push down banner ad for the HTC Windows 7 Phone informed viewers that trial users were now ready to share their insights & experiences on the much anticipated mobile device!

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  • Canon K250

    This peel down banner ad clearly illustrates why those passionate about photography should consider the Canon EOS 7D camera.

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  • Canon 1000HS

    The Canon IXUS line of cameras was portrayed both in style & substance in this peel down banner ad, which also created viewer interest to play a game so as to become the proud owner of a Canon IXUS camera.

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  • Canon Selphy CP800

    Extra! Extra! Read all about it! This floating banner ad transforms to resemble the internal spread of a newspaper, delivering news about the CP800 through news headlines.

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  • Canon EOS 500D

    The brilliance of the Canon EOS 500D was captured in this peel down banner ad that adopted the tone of the TV commercial and created interest for viewers to play a game where they stood to win a 500D camera.

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  • Canon PowerShot D10

    The Canon Powershot D10 – a camera built for adventure – a message eloquently expressed in this peel down banner ad.

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