HWZ - Top 3 Sites Audited By Nielsen Online
December 11, 2008 – 8:22 amNielsen Online reveals the monthly top 20* sites audited by Market Intelligence for reporting period of Nov, 2008 for Singapore Domestic Page Impressions.
Hitwise #1 site Award Winner for Jul - Sep 08
November 10, 2008 – 3:21 pm
www.hardwarezone.com® has once again grabbed the #1 site Award for the period from Jul - Sep 08 in the following categories:
- Computers and Internet - Hardware
- News and Media - IT Media
- Computer & Internet - Social Networking & Forums
HWZ.com Inaugural Digital Workshop
October 20, 2008 – 10:20 amHWZ.com conducted its inaugural digital workshop “Identifying Effective Digital Media Buying Strategies” on 7th October 2008 in the Canning room of Grand Plaza Park Hotel City Hall. The workshop was co-organized with Hitwise Singapore with the intention of sharing with the online media industy on how to identify effective digital media buying strategies.
The workshop was graced with over 50 delegates from both direct clients and agencies.
The workshop was also honored with the presence of Mr. Shalabh Pandey, part of the founding group of Media Contacts, SEA, a veteran in the digital and integrated marketing scene. Shalabh moderated the panel discussion session of the workshop.
Case Study: Footie Fever
September 26, 2008 – 12:48 amHWZ Engages Community with Footie Fever
In conjunction with UEFA Euro 2008, Hardwarezone.com launched Footie Fever – a football-centric campaign within the Forums platform to immerse the community in the heat of UEFA with a variety of activities. Some of these activities allow inter-member interactions to achieve addictiveness.
All activities were exclusively for HWZ members only. Intention is to encourage membership registrations for even the casual visitor.
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Digital Advertising Production Defined
August 30, 2008 – 4:06 pmA special feature on advertising production was run on http://www.creativity-online.com recently. Production pros from across the media spectrum were asked on where the role of production companies is today and where is it heading.
There were some comments made by these pros which are particularly relevant to the digital space. Here’s some:
- Lack of understanding—a friend of mine (who was a traditional art director) said that he thought interactive was cheap and quick. [In reality, it's] expensive and time-consuming. Many people lack a decent understanding of what it takes to do interactive work. Level of complexity—interactive production is often more complex - Rei Inamoto, Global CD, AKQA
- There still is a huge misconception that because the production is going to be on the web, it is going to be cheaper. In fact, the cost will most likely increase because in addition, you now need to make that content interactive! - Christine Beardsell, CD, Digitas/Third Act
- Budgets are obviously shifting to emerging media. But there is still a perception that virals cost 50k to make. Or that because it is online, the value should be less. In most cases that is the wrong thinking. Because in the digital space, you have to make something great, spend the money to do it right and invite people in. - Jason Harris, President, Mekanism
So the next time you (brand owner or agency) decide to embark on interactive media like all your other competitors and think you probably will spend much lesser than traditional media in production, or is ‘unpleasantly’ surprised that interactive production needs the same amount of time or even longer than that of traditional media, think again.
Source: http://creativity-online.com/?action=news:article&newsId=130138§ionId=special_report