April 29, 2008 – 4:51 pm
A recent feature “Why Marketers Love Small Social Networks” is run on BrandWeek.
Marketers who think bigger is better may want to reconsider, at least when it comes to social media….That these sites are so segmented means they can offer unique campaign opportunities to brands.
- Quoted from source
With social media on the rising trend, a lot of marketers are focusing their attention on the major social networks like MySpace, Friendster and Facebook, missing out on the many niche social media around, where the segmentation may prove to be more relevant to the brand.
Wikipedia defines social media as interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit.
hardwarezone.com Forums (Singapore) is one example of such a niche (tech) social media with over 300,000 members. And recently it has been awarded the Hitwise Singapore #1 Social Networking & Forums award for the year 2007. The Forums sees a minimum of 3,500 strong audience interacting concurrently in one of our over 90 forums channels, ranging from technology to lifestyle interests at any instance.
To a certain extent, one can get information faster from the Forums than from traditional editorial-driven web sites. Within a few hours, conversations can amount to over 100 posts. That is the best illustration of the high level of spontaneous and interactivity within the Forums. It is also the ground where opinions are exchanged and buying decisions influenced.
Want to include social media into your marketing mix? Look no farther than hardwarezone.com Forums (Singapore), especially if your target consumers are in the technology space.
Drop us a note and let our team design the most effective social media marketing plan for your needs.
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