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	<title>advertising.hardwarezone.com</title>
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	<pubDate>Mon, 30 Jun 2008 07:12:55 +0000</pubDate>
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		<title>You lose 50% of your marketing budget, what happens next?</title>
		<link>http://advertising.hardwarezone.com/2008/06/you-lose-50-of-your-marketing-budget-what-happens-next/</link>
		<comments>http://advertising.hardwarezone.com/2008/06/you-lose-50-of-your-marketing-budget-what-happens-next/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 11:27:44 +0000</pubDate>
		<dc:creator>Trunks</dc:creator>
		
		<category><![CDATA[Press Mentions]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/?p=175</guid>
		<description><![CDATA[A roundtable, sponsored by hardwarezone.com and clickTRUE, was held with the focus of discussion on the many faces of digital marketing.
With delegates from both agency and client side including Zed Digital, AGI Communications, Mandate Advertising, DHL Global Mail, Standard Chartered Bank, BMW, Hardware Zone, Meritus Hotels and Resorts a healthy debate rose over what stage [...]]]></description>
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		<title>HWZ Footie Fever</title>
		<link>http://advertising.hardwarezone.com/2008/06/hwz-footie-fever/</link>
		<comments>http://advertising.hardwarezone.com/2008/06/hwz-footie-fever/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 01:00:58 +0000</pubDate>
		<dc:creator>Trunks</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Campaigns Launch]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/?p=167</guid>
		<description><![CDATA[
In conjunction with Euro 2008, HWZ has launched a football-themed campaign &#8216;Footie Fever&#8217; within its specially-created Euro 2008 channel in HWZ Forums on the 5th of June 2008. To enhance the exclusivity, the campaign is only opened to HWZ members. Members will interact not just themselves with the microsite, but also between other HWZ members.

It&#8217;s [...]]]></description>
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		<item>
		<title>SPH Magazines Integrates Hardware Zone To Be Region&#8217;s Unique Publishing Powerhouse</title>
		<link>http://advertising.hardwarezone.com/2008/06/sph-magazines-integrates-hardware-zone-to-be-regions-unique-publishing-powerhouse/</link>
		<comments>http://advertising.hardwarezone.com/2008/06/sph-magazines-integrates-hardware-zone-to-be-regions-unique-publishing-powerhouse/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 10:38:41 +0000</pubDate>
		<dc:creator>Trunks</dc:creator>
		
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/?p=174</guid>
		<description><![CDATA[SINGAPORE, 16 June 2008 - SPH Magazines Pte Ltd (&#8221;SPH Magazines&#8221;) is pleased to announce that the operations of its wholly owned subsidiary, Hardware Zone Pte Ltd (&#8221;Hardware Zone&#8221;), will be integrated with SPH Magazines. This exercise is a strategic move by SPH Magazines to galvanise its operational structure and presence through harmonising the different [...]]]></description>
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		<item>
		<title>Hardware Zone PlayTest</title>
		<link>http://advertising.hardwarezone.com/2008/06/hardware-zone-playtest/</link>
		<comments>http://advertising.hardwarezone.com/2008/06/hardware-zone-playtest/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 02:49:43 +0000</pubDate>
		<dc:creator>Trunks</dc:creator>
		
		<category><![CDATA[Campaigns Launch]]></category>

		<category><![CDATA[Testimonials]]></category>

		<category><![CDATA[playtest]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/?p=158</guid>
		<description><![CDATA[
Held on 7th June at our Hardware Zone office was our inaugural PlayTest event which saw www.hardwarezone.com deluxe members, HWM, PVi and GameAxis UnWired subscribers asking questions about hardware and recommendations for the upcoming PC Show 2008, while also getting the chance to play test some of the newest and the finest products.
Testimonial from an [...]]]></description>
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		</item>
		<item>
		<title>Hitwise #1 site Award Winner for Jan - Mar 08</title>
		<link>http://advertising.hardwarezone.com/2008/06/hitwise-1-site-award-winner-for-jan-mar-08/</link>
		<comments>http://advertising.hardwarezone.com/2008/06/hitwise-1-site-award-winner-for-jan-mar-08/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 11:13:22 +0000</pubDate>
		<dc:creator>Trunks</dc:creator>
		
		<category><![CDATA[Awards &amp; Accreditation]]></category>

		<guid isPermaLink="false">http://advertising2.hardwarezone.com/?p=154</guid>
		<description><![CDATA[www.hardwarezone.com® has once again grabbed the #1 site Award for the period from Jan - Mar 08 in the following categories:
- Computers and Internet - Hardware
- News and Media - IT Media
- Computer &#38; Internet - Social Networking &#38; Forums
]]></description>
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		<title>HWZ On DoubleClick&#8217;s Rich Media Video Publisher-Paid Program</title>
		<link>http://advertising.hardwarezone.com/2008/05/hwz-on-doubleclicks-rich-media-video-publisher-paid-program/</link>
		<comments>http://advertising.hardwarezone.com/2008/05/hwz-on-doubleclicks-rich-media-video-publisher-paid-program/#comments</comments>
		<pubDate>Fri, 09 May 2008 09:49:55 +0000</pubDate>
		<dc:creator>Lim Chuan Jer</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/2008/05/09/hwz-on-doubleclicks-rich-media-video-publisher-paid-program/</guid>
		<description><![CDATA[HWZ is now a certified Publisher under the newly-launched Rich Media &#38; Video Publisher-Paid program of DoubleClick. With this program, advertisers using Dart-For-Advertisers (DFA) can make rich media and video placements in HWZ without having to bear any Motif costs.

This program gives immediate savings to advertisers and thus allowing advertisers to place more rich media [...]]]></description>
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		</item>
		<item>
		<title>Why Marketers Love Small Social Networks</title>
		<link>http://advertising.hardwarezone.com/2008/04/why-marketers-love-small-social-networks/</link>
		<comments>http://advertising.hardwarezone.com/2008/04/why-marketers-love-small-social-networks/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 08:51:47 +0000</pubDate>
		<dc:creator>Lim Chuan Jer</dc:creator>
		
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/2008/04/29/why-marketers-love-small-social-networks/</guid>
		<description><![CDATA[A recent feature &#8220;Why Marketers Love Small Social Networks&#8221; is run on BrandWeek.
Marketers who think bigger is better may want to reconsider, at least when it comes to social media&#8230;.That these sites are so segmented means they can offer unique campaign opportunities to brands.

- Quoted from source
With social media on the rising trend, a lot [...]]]></description>
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		<title>Nokia Zone 2008 - A New Look, A New Interface, A New Engagement</title>
		<link>http://advertising.hardwarezone.com/2008/04/nokia-zone-2008-a-new-look-a-new-interface-a-new-engagement/</link>
		<comments>http://advertising.hardwarezone.com/2008/04/nokia-zone-2008-a-new-look-a-new-interface-a-new-engagement/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 06:20:32 +0000</pubDate>
		<dc:creator>Lim Chuan Jer</dc:creator>
		
		<category><![CDATA[Campaigns Launch]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/2008/04/25/nokia-zone-2008-a-new-look-a-new-interface-a-new-engagement/</guid>
		<description><![CDATA[Following the great success of Nokia Zone 2007, Nokia has, together with HWZ, rolled out Nokia Zone 2008 with the same vision but with a new look, a new interface that redefines engagement with consumers.
Nokia Zone 2008 aims to educate the consumers  on mobile phone technology and the entertainment and productivity tasks made possible [...]]]></description>
		<wfw:commentRss>http://advertising.hardwarezone.com/2008/04/nokia-zone-2008-a-new-look-a-new-interface-a-new-engagement/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Media Mention: SPH Bags 5 Wins At Most Popular Website Awards</title>
		<link>http://advertising.hardwarezone.com/2008/04/media-mention-sph-bags-5-wins-at-most-popular-website-awards/</link>
		<comments>http://advertising.hardwarezone.com/2008/04/media-mention-sph-bags-5-wins-at-most-popular-website-awards/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 09:09:59 +0000</pubDate>
		<dc:creator>Lim Chuan Jer</dc:creator>
		
		<category><![CDATA[Press Mentions]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/2008/04/08/media-mention-sph-bags-5-wins-at-most-popular-website-awards/</guid>
		<description><![CDATA[Straits Times - 8th April 2008 - Media group Singapore Press Holdings (SPH) has clinched five awards recognising the most popular websites among Internet users in Singapore. SPH&#8217;s popular technology portal, Hardware zone scored three awards. Hardware Zone&#8217;s CEO, Jackie Lee said he was &#8220;delighted to be recognised once again for the strenuous efforts we [...]]]></description>
		<wfw:commentRss>http://advertising.hardwarezone.com/2008/04/media-mention-sph-bags-5-wins-at-most-popular-website-awards/feed/</wfw:commentRss>
		</item>
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		<title>Media Mention: Hitwise Names Highest Trafficked Sites</title>
		<link>http://advertising.hardwarezone.com/2008/04/media-mention-marketing-interactive/</link>
		<comments>http://advertising.hardwarezone.com/2008/04/media-mention-marketing-interactive/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 10:41:58 +0000</pubDate>
		<dc:creator>Lim Chuan Jer</dc:creator>
		
		<category><![CDATA[Press Mentions]]></category>

		<guid isPermaLink="false">http://advertising.hardwarezone.com/2008/04/04/media-mention-marketing-interactive/</guid>
		<description><![CDATA[MARKETING Interactive - 4th April 2008 -  Singapore - Yahoo Singapore and SPH Magazine&#8217;s Hardware Zone were big winners at last night&#8217;s Hitwise Singapore Online Performance Awards.
Hardwarezone, which has amassed 17 Hitwise awards over seven years, aced three categories: ‘Computers and Internet - Hardware, News and Media&#8217;, ‘IT Media and Computers and Internet&#8217; and [...]]]></description>
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