Display banners are dead, or are they?

If you have stayed long enough in the media industry, the above wouldn’t sound unfamiliar to you. So are display banners really dead? Without thinking too much, it does seems so with the falling click-through rate (CTR). And with the whole industry still using CTR as a basis of measurement of campaign performance, it’s bad news for publishers, like us.

CTR is a function of total ad impressions and with more people spending more time in the online media, there is an explosion of available ad impressions. Coupled this with the fact that these days people are generally averse to advertisement; more ad impressions, less desire to click on advertisements, a falling CTR is almost certain.

That is one of the core reasons why in recent years, one sees the rise of ad networks and ad exchanges and now even demand side platforms. To be fair, these various options exist to help advertisers maximize their marketing dollars because no one advertiser has the budget to buy in millions or billions or even trillions of ad impressions.

Let’s pause to think – is there no other way to solve this problem?

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Forums: A Crucial Social Media Platform In Southeast Asia

The recent iStrategy conference covered social media marketing through Facebook, Twitter, mobile, content sharing sites like

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slideshare, Flickr and YouTube and more. Being part of the team behind Singapore’s most visited & highly interactive forum – the HardwareZone.com Forums, I was surprised that forum marketing is not a key topic covered in iStrategy. So I popped a question to one of the presenter from London asking why the forums are not being talked about and discussed as one of the social media platforms. He didn’t have an answer.

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HWZ Ranks Top 5 in Websites Visited before Online Purchase

Singaporeans turning online for tech purchases

According to a recent study by Experian Hitwise, Singaporeans are turning to online retailers for their electronics purchases. Dell, Apple, SingTel Shop, MobileOne and Lenovo are the leaders in this category.

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