Archive for the ‘Research’ Category
Tuesday, April 29th, 2008
A recent feature "Why Marketers Love Small Social Networks" is run on BrandWeek.
Marketers who think bigger is better may want to reconsider, at least when it comes to social media....That these sites are so segmented means they can offer unique campaign opportunities to brands.
- Quoted from source
With social media on ...
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Friday, June 29th, 2007
AdRelevance, an online advertising tracking system from Nielsen//NetRatings, tracks that HWZ is ahead of the rest of the 60 key online sites tracked with the most number of campaigns from the month of May, 44 ad campaigns by 33 advertisers and 51 banners in total.
AdRelevance, recently launched on 28th June, ...
Posted in Press Mentions, Research | No Comments »
Monday, June 18th, 2007
We launched a regional survey on www.hardwarezone.com in Jan 2007 to gather feedback from our readers about the portal itself. The survey was launched in January and ended in March, a two months duration. Other than the usual online banners, text links and eDMs, we also ran print ads in ...
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Monday, January 1st, 2007
Unique Browsers (UB)
Each user visiting a site instrumented with the Nielsen//NetRatings code has a unique cookie id assigned to their browser to help determine browser uniqueness. This metric displays the number of Unique Browsers which visited a site owned by the publisher within the selected reporting period.
The Unique Browser is ...
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