Archive for the ‘Research’ Category

Why Marketers Love Small Social Networks

Tuesday, April 29th, 2008

A recent feature "Why Marketers Love Small Social Networks" is run on BrandWeek. Marketers who think bigger is better may want to reconsider, at least when it comes to social media....That these sites are so segmented means they can offer unique campaign opportunities to brands. - Quoted from source With social media on ...

Press Mention: AdRelevance Tracks 44 Ad Campaigns By 33 Advertisers for HWZ, Highest in May

Friday, June 29th, 2007

AdRelevance, an online advertising tracking system from Nielsen//NetRatings, tracks that HWZ is ahead of the rest of the 60 key online sites tracked with the most number of campaigns from the month of May, 44 ad campaigns by 33 advertisers and 51 banners in total. AdRelevance, recently launched on 28th June, ...

www.hardwarezone.com Survey 2007

Monday, June 18th, 2007

We launched a regional survey on www.hardwarezone.com in Jan 2007 to gather feedback from our readers about the portal itself. The survey was launched in January and ended in March, a two months duration. Other than the usual online banners, text links and eDMs, we also ran print ads in ...

Technical Explanation

Monday, January 1st, 2007

Unique Browsers (UB) Each user visiting a site instrumented with the Nielsen//NetRatings code has a unique cookie id assigned to their browser to help determine browser uniqueness. This metric displays the number of Unique Browsers which visited a site owned by the publisher within the selected reporting period. The Unique Browser is ...