Case Study : COMEX 2007

www.hardwarezone.com, with her usual traditions, launched a COMEX campaign during COMEX 2007. The campaign is split into 2 phases. The first phase is a pre-COMEX coverage of what consumers can expect in the show and the second phase is the launch of a dedicated COMEX 2007 forum with an in-depth coverage of the actual show itself.

Google Analytics was used to track the performance of these campaign elements. Results were impressive.
We present the analysis here.

Read more…


Case Study: Gillette Fusion Shaver

Objective:
Gillette wishes to introduce the new line of shaver ‘Fusion’ to male audience. The main audience group is young males who likes to look good and enjoy luxuries of life.

Read more…