Sony Cyber-Shot TX7 Reaches Trendy PMEBs through HWZ.com

Sony’s latest product in their popular Cyber-Shot line is the TX7. Like previous Cyber-Shot models, the TX7 marries a sleek and elegant form-factor with the latest imaging technology. One of its USPs is its ability to capture great pictures in low-light conditions, something that would appeal to the PMEB who enjoys hanging out with friends at the bar after work.

Objectives

  • Reach out to trendy PMEB population
  • Promote participation on the TX7 microsite contest.

Duration

17 days (10-Mar-2010 to 26-Mar-2010)

Ad Units

  • Leaderboard
  • Peeldown
  • Infotech Newsletter Insert

Mechanics

To promote this time-limited contest, Sony’s media buy spanned a brief 12 days. Despite the short duration, the campaign effectively met its objectives.

Results

High CTR: The relatively-new peeldown unit has proven to be a stellar performer. Appearing on the HardwareZone.com Singapore homepage, it exceeded the booked impressions and delivered a commendable CTR of 0.71%.

High Engagement: Our daily Infotech Newsletter is heavily subscribed to by many members of the PMEB group. It delivers the freshest technology news directly to their inbox, thus making it a highly-engaging platform for your message. Sony’s placement in one issue of the Infotech Newsletter achieved a CTR of more than 1.8%.

Conclusion

While HardwareZone.com maintains a core group of tech enthusiasts, we also have a high concentration of increasingly tech-savvy PMEBs who are trendy and image-conscious. Leverage on our high-performing media for your next campaign.


MediaMind cites HardwareZone’s ad for Samsung Smart TV as Ad of the month

Samsung ran an interactive ad on HardwareZone’s forum pages from 30th
April to 4th May. This consists of a skinning, leaderboard
and floating banner that are synchronised and talks to one another when
areas are acted on.

This is ad is meant to simulate the motion control feature of a
smart TV, and we have achieved high click through rates of 3%.

Mediamind, intrigued by the ingenuity of the ad, picked it up and cited
it as the MediaMind Ad of the month for June 2012. Check out their
announcement on their newsletter, which has been distributed to over
8,000 subscribers: http://www2.mediamind.com/newsletter/archive/12/junefeed/index.html

View the actual demo of the site here: http://dl.dropbox.com/u/45700597/hwz-forum-revamp.html

 

The main concept behind the Samsung Smart TV creative was to showcase
its unique UI, together with the enriching content offered by the TV
using our online properties. Through subtle usage of speech bubbles,
videos and hand icon representation to simulate motion & voice
control experience ‘online’, we were able to create something unique
that offers engaging user interactivity plus strong brand
awareness/recall for Samsung. The success of our concept is reflected
in the results of the campaign. Ivan Chew – Operations
Manager at SPH Magazines Pte Ltd

 

 


HWZ Presents generates high awareness for Nikon 1 Camera

Nikon ran a 5 week campaign from 27th December 2011 – 25th
Jan 2012 on HardwareZone Presents with objectives to generate product
and brand awareness and to educate target audiences on the key features
of the new Nikon 1 camera.

This is the first HardwareZone Presents campaign that was done with
regional presence – on Singapore, Malaysia, Philippines, and global
sites. Results generated were astounding. The microsite saw 11,999
pageviews with 6,818 unique visitors. All advertising units booked has
not only delivered its impressions, but exceeded by 57%.
A total of 6,456 clicks were received in the duration of the campaign,
with teaser highlights contributing to 2,188, 34% of total clicks.
Floating rich media ads achieved the highest click through rates at
1.67%, 2.8 times higher than the average.

nikon 1