Archive for the ‘Case Studies’ Category
Friday, September 26th, 2008
HWZ Engages Community with Footie Fever
In conjunction with UEFA Euro 2008, Hardwarezone.com launched Footie Fever – a football-centric campaign within the Forums platform to immerse the community in the heat of UEFA with a variety of activities. Some of these activities allow inter-member interactions to achieve addictiveness.
All activities were exclusively ...
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Friday, April 4th, 2008
www.hardwarezone.com.sg ran a preview of IT SHOW on 28th February, followed by an in-depth 2-parts extensive coverage of ground zero on 6th March. The ever-popular forums also saw the opening of a dedicated channel just for IT SHOW 2008 from 3rd - 10th March.
Between 3rd to 10th March, we ...
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Thursday, September 20th, 2007
www.hardwarezone.com, with her usual traditions, launched a COMEX campaign during COMEX 2007. The campaign is split into 2 phases. The first phase is a pre-COMEX coverage of what consumers can expect in the show and the second phase is the launch of a dedicated COMEX 2007 forum with an ...
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Monday, March 5th, 2007
Objective:
Gillette wishes to introduce the new line of shaver 'Fusion' to male audience. The main audience group is young males who likes to look good and enjoy luxuries of life.
Media:
www.hardwarezone.com.sg Lifestyle Forums
Method:
As the objective is to raise awareness for Gillette Fusion, the high impact ad unit, CatFish is used. A ...
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