Archive for the ‘Advertising’ Category
Saturday, August 30th, 2008
A special feature on advertising production was run on http://www.creativity-online.com recently. Production pros from across the media spectrum were asked on where the role of production companies is today and where is it heading.
There were some comments made by these pros which are particularly relevant to the digital space. Here's ...
Posted in Advertising | No Comments »
Wednesday, June 18th, 2008
In conjunction with Euro 2008, HWZ has launched a football-themed campaign 'Footie Fever' within its specially-created Euro 2008 channel in HWZ Forums on the 5th of June 2008. To enhance the exclusivity, the campaign is only opened to HWZ members. Members will interact not just themselves with the microsite, but ...
Posted in Advertising, Campaigns Launch | No Comments »
Friday, May 9th, 2008
HWZ is now a certified Publisher under the newly-launched Rich Media & Video Publisher-Paid program of DoubleClick. With this program, advertisers using Dart-For-Advertisers (DFA) can make rich media and video placements in HWZ without having to bear any Motif costs.
This program gives immediate savings to advertisers and thus allowing advertisers ...
Posted in Advertising, Press Releases | No Comments »
Wednesday, February 13th, 2008
HWZ launches a special short gift guide in conjunction with the day where couples express their love for one another - Valentine's Day. The objective of the site is easy navigation, hence there is a distinct "For Him" and "For Her", each denoted by black and pink respectively. The Man ...
Posted in Advertising, Campaigns Launch | No Comments »
Thursday, December 13th, 2007
HWZ has recently changed their ad serve engine from OpenAds to DoubleClick's Dart for Publisher (DFP). This change is done in view of the fast-paced changes within the online marketing space. With DFP, HWZ will be better equipped with all these new technologies.
With DFP, HWZ can now offer a ...
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