Twenty-five titles by SPH Magazines now available on tablet

Singapore, 4 September 2012 – SPH Magazines, the region’s Publisher of Choice, announced today that with immediate effect, readers will be able to access 25 digital magazines on their tablet devices via selected platforms like Apple Newsstand, Magzter and Zinio.

These titles include popular consumer technology magazine HardwareMAG (HWM), which will see its five country editions made available to fans in Singapore, Malaysia, Thailand, Indonesia and Philippines.

Other titles include the respective country editions of interior design magazine Home & Decor in Singapore, Malaysia and Indonesia, as well as parenting magazine Young Parents, car magazine Torque and expatriate lifestyle magazine The Finder in Singapore.

For the Malaysia market, Her World, Female, Nuyou, Glam, Glam Lelaki, EH!, The Peak and Icon, which are published by Blu Inc Media Sdn Bhd, a subsidiary of SPH Magazines, will be made available.

Six luxury magazines will also make their digital edition debut for the China and Hong Kong market, namely China Boating, JET Asia-Pacific, Luxury Properties,

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Asia Spa, Action Asia and Asia Pacific Boating. These titles are published by Blu Inc Media (HK), a fully-owned subsidiary of SPH Magazines.

Mr Loh Yew Seng, CEO of SPH Magazines, said: “As a leading publishing group in the region, SPH Magazines is committed to bringing the best content experience to our readers via as many platforms as possible, such as Apple Newsstand for the iPad.”


“Readers who prefer the convenience of reading and back-referencing their favourite magazines on their iPads or other reading tablet devices now have the choice to do so, wherever they go, whenever they want, as the magazines are delivered straight to their personal devices,” he added.

Readers can subscribe to their favourite magazine and get to read it the very day it hits newsstands without having to get out of their homes to purchase a copy. They can download the magazine and read it any time, whether they are commuting to work or enjoying a cup of coffee at a cafe.

The digital editions are available in both single and annual subscriptions. Additional titles will be made available for their respective countries soon.

SPH Magazines has more than 100 titles in its stable of magazines in Singapore and the region.

SPH Magazines titles that will be launched on tablet:

Singapore
HardwareMAG (HWM), Home & Decor, Young Parents, Torque, The Finder

Malaysia
HardwareMAG (HWM), Her World, Home & Decor, Glam, Glam Lelaki, EH!, Female, Nuyou, The Peak, Icon

China & Hong Kong
China Boating, JET Asia-Pacific, Luxury Properties, Asia Spa, Action Asia, Asia Pacific Boating

Indonesia
HardwareMAG (HWM), Home & Decor

Thailand
HardwareMAG (HWM)

Philippines
HardwareMAG (HWM)

ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:


Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319-2261
Email: cheongcy@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formerly known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.


MediaMind cites HardwareZone’s ad for Samsung Smart TV as Ad of the month

Samsung ran an interactive ad on HardwareZone’s forum pages from 30th April to 4th May.  This consists of a skinning, leaderboard and floating banner that are synchronised and talks to one another when areas are acted on.

This is ad is meant to simulate the motion control feature of a smart TV, and we have achieved high click through rates of 3%.

Mediamind, intrigued by the ingenuity of the ad, picked it up and cited it as the MediaMind Ad of the month for June 2012. Check out their announcement on their newsletter, which has been distributed to over 8,000 subscribers: http://www2.mediamind.com/newsletter/archive/12/junefeed/index.html

View the actual demo of the site here: http://dl.dropbox.com/u/45700597/hwz-forum-revamp.html

 

The main concept behind the Samsung Smart TV creative was to showcase its unique UI, together with the enriching content offered by the TV using our online properties. Through subtle usage of speech bubbles, videos and hand icon representation to simulate motion & voice control experience ‘online’, we were able to create something unique that offers engaging user interactivity plus strong brand awareness/recall for Samsung. The success of our concept is reflected in the results of the campaign.  Ivan Chew – Operations Manager at SPH Magazines Pte Ltd

 

 


Adventures of the HardwareZoners – A New Initiative

Adventures of HardwareZoners, a series of computer generated animation, is a new initiative done as a mean to increase brand awareness and encourage online discussions and generating interest among members. It provides an Innovative approach to advertising by means of strategic product placements.

This 4 part animation series was done with an external animation production company, using well loved characters from HardwareZone.com.

The series, was aired in over four weeks on our website’s TV channels in the region (Singapore, Malaysia and the Philippines). This was part of a marketing initiative by HardwareZone.com to reach out to a wider demographic with key messages on community building, a love for gadgets and the strength of our website.

Script development and conceptualization were done in-house while storyboards, CG production, rigging and pre-visualization were done with the animation production studio.

Featuring Dr Vijay Anand, Editor of HardwareZone.com

 

 

 

 

 

 

 

 

 

 

 

Though the series featured gadgets like the iPad and Android phone, we also worked with Canon regional to feature some of their imaging products like the Canon 600D, PIXMA printer and Legria camcorder into the plot and character development.

 

 

Engagement Rate of Videos

There are a total of 6 videos released in 6 consecutive weeks from 12 March 2012 – 20 April 2012:

  • 1 trailer (30 seconds)
  • 4 episodes (average 3 minutes each)
  • 1 full compilation of 4 episodes

Actual views not only hit the target, but exceeded by 30%.

Results

HardwareZone Personified had a high engagement rate among HardwareZone members with an original, innovative and refreshing campaign to brand HardwareZone and its mascots as well as foster a sense of identity to the site.