Rich-media Ad Units
Rich Media Technology offers far more than just animation or click-through functionality to user’s web surfing experience. They tickle visitors’ sight and sound senses, prompt them to explore them and thus capturing their limited attention span online. With Doubleclick DART, it is now possible to serve and track these highly interactive. Micro-metrics such as view time, buttons click-rate are also available for a better understanding of the user behavior with the creative.
HWZ is now a certified Publisher under the newly-launched Rich Media & Video Publisher-Paid program of DoubleClick. With this program, advertisers using Dart-For-Advertisers (DFA) can make rich media and video placements in HWZ without having to bear any Motif costs. Click here for more info!
| The current available rich media ad units are: | |
| Rich Media Trafficking for Doubleclick Clients |
| DFA clients & media agencies can now traffick & monitor their campaigns with ease using the same Doubleclick platform. The same ad-serving platform reduces ad specification errors, quickens delivery time, and provides a standardized reporting system. Tie in your respective DFA Rich Media Campaign Manager with our HWZ Traffic team today! |
| Click here if you are using other 3rd party Rich Media Vendors |
| About DoubleClick DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. |