CatFish
Catfish is an ingenious ad unit that is subtle in execution and delivers click-through rate many times above the industry average of 0.2%.
Users are relying more and more on search engines such as Google to navigate around the Internet. Search engines display results that are relevant to their search and these results link the user directly to specified pages within the portal, bypassing the homepages. CatFish gets around this problem by running across the entire portal and catching the visitor regardless of which point of the portal did one enter from. Coupled with its delivery capping of showing 1 time to per unique visitor, it ensures maximum unique reach in the portal.
Upon completion of page loading, the Catfish will surface discretely at the bottom of readers’ web browser regardless of the page’s fold. Catfish is therefore well within readers field of vision to command high eyeballs and yet poses minimal content blockage and distractions for positive impressions. Get great results via striking combination of colors, creativity, design and interactivity!
The implementation is made possible through the use of CSS and Javascript and visitors to the network do not require any plug-ins. Hence, this ad unit is extremely lightweight and best of all, most-browsers-compatible.
In-house production is also available to facilitate your interactive marketing needs. To take advantage of our specialised creative services, Contact Us for more information!
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| Transparent Areas are required to minimize the ads intrusiveness, also enabling it to be more visually appealing. Block Ads (without any transparency areas) will not be accepted. |
| Dimensions | Left Flash: 325 pixels (width) by 90 pixels (height) | |
| Background Image: 1 pixel (width) by 90 pixels (height) | ||
| Max. File Size | Left Flash: 325 x 90 | 25kb |
| Background Image: 1 x 90 | 5kb | |
| Title | 60 characters including whitespace, single line only | |
| Description | 110 characters including whitespace, single line only | |
| Click Tag | Position: On All visible area of Left SWF only | on (release) { getURL (_level0.clickTag, “_blank”); } |
| Animation | 15 Sec Max per Loop | 18 fps max |
| Other Requirements | All Flash file must use a separate layer as the background instead of the stage. | |
| Top 30px of file must have transparent areas | ||
| Note | Only ONE landing URL is allowed per Ad | |
| Form Element | Not accepted | |
| Lead Time | 3 working days prior to broadcast for Pure Media Buy only | |
| Disclaimers & Notes: | |
| Any element NOT meeting the stated specifications will be returned for revision, which may delay the expected live date. | |
| All ad specifications shown are max. Additional charges may be incurred for any exceeding any limits stated. | |
| Publisher reserves the right to reject any creatives that do not adhere to the specifications stated. | |
| All creatives must be received on the numbers of WORKING days respectively. Delay of submission may result in delay of launch date. | |
| The above specifications may be modified any time at the Publisher’s discretion. |