HWZ emerges as the clear winner under the category of Tech in MARKETING Digital Media of the Year 2011.
In addition, it was identified as the preferred platform to reach out to men aged 18-39 as well as consumer electronic buyers.
“We are delighted by this (result) and extremely glad that our efforts in keeping HWZ relevant from both a content as well as interface perspective are paying off.” says CJ Lim, GM, New Media. “We will maintain our #1 position in Singapore and invest into the regionalization of HWZ”.
2011 Digital Media of the Year has a total participation of 603 respondents, of which 410 were from client advertiser side and 193 from the agency side.