HardwareZone.com Tech Show Portal, first launched during Sitex 2010, is back in March 2011 with extensive news coverage and updated promotional brochure downloads for IT Show 2011. This is a one-stop portal where the most extensive coverage of mega IT shows can be found.
Through this portal, HardwareZone.com users were able to view the floor plans of the entire show, download the products brochures and promotions from the exhibitors. They can also participate in the IT Show 2011 forum threads to update their findings, discuss and seek advice from the community.
To serve the HardwareZone.com community and tech buyers better, a mobile friendly beta version of the HardwareZone.com Tech Show Portal was launched. The mobile Tech Show portal has mobile friendly navigation that gives readers access to the same useful content found in the web version.
Similarly to past tech shows, the HWZ team gave our users the advantage of knowing what to expect at the show with a preview article. The article was updated with information of all the major booths and star products, allowing users to plan ahead before making their way down. More articles were published within the first day to complete the full in-depth coverage of the show. On top of articles, the team used micro-blogging service, Twitter to tweet out interesting deals to our users on the go. The team also posted on the HWZ Facebook page with latest IT Show 2011 updates from the HWZ Tech Show Portal. This had provided our users real time updates of the latest deals and an avenue to seek advises from the on-the-ground team.
All of these extensive coverage and social user interactions were mashed up in this Tech Show portal, providing easy access to information for our users. This one-stop space with fast, accurate and in-depth information had garnered more than 1,340,000 page views during IT Show 2011 and more than 1,000,000 views for the IT Show 2011 brochures on Picasa.