Sitex 2009, Yet Another Success Story

The last tech bazaar of the year, Sitex 2009 concluded its 4-day run with top-notch results. SingExhibitions reported that the event attracted more than 859,040 visitors - 4% increase from 2008. The event also raked in $48.6 million of sales with 8% growth when compared to last year’s.

www.hardwarezone.com as the official IT portal for Sitex 2009, geared up and tapped on all sources to bring consumers real-time updates from pre-Sitex period all the way to the actual galore.

Sitex 2009 coverage was spread over 2-phases:

1. Pre Sitex

Giving shoppers the perfect opportunity to start the year-end festive buying season, the preview guide provides travel-related section boasting devices like GPS navigators, MP3 players and digital cameras. www.hardwarezone.com ensured readers get the most comprehensive information via various platforms.

Updated tech deals were announced via Twitter for readers who were on the move. Official Sitex 2009 Price List which featured more than 200 brochures from the event were also made available to the community for them to scout through before their sprees at Sitex.

For those swarmed with attractive deals, dedicated Sitex 2009 Discussion Forums allowed them to discuss and seek advice from the opinion leaders.  Readers can also access the dedicated forums on their mobile phones. HWZ on Your Mobile allows the community to stay connected to Singapore’s biggest forum, no matter where they are.

• Pre-Sitex 2009 articles garnered 137,447 pageviews between 16 Nov - 25 Nov.
• For the same period, Sitex 2009 Discussion Forums garnered 353,956 pageviews.
• Official Sitex 2009 Price List received overwhelmed response with more than 2,400,000 views.

2. During Sitex

www.hardwarezone.com compiled 27-pages of articles featuring the best tech bargains for tech enthusiasts to look out for at Sitex. HWZ video team also provided Show Floor Video Coverage on the overview and irresistible deals not to be missed.

• The 27-page guide generated 288,349 pageviews between 26 Nov - 29 Nov.
• For the same period, dedicated Sitex 2009 Discussion Forums generated 974,447 pageviews.

Results:

For all Sitex features, www.hardwarezone.com articles & its dedicated forums acquired combined pageviews of 1,754,199. Official Sitex 2009 Price List acquired more than 2,400,000 views. Results translated tech enthusiasts buying intentions and their reliance on www.hardwarezone.com as the reliable source for all Sitex information.

Conclusion:

As the official IT portal for Sitex 2009, www.hardwarezone.com effectively achieved all deliverables. At the same time, www.hardwarezone.com played the crucial role in readers’ purchasing cycles by providing most comprehensive information, tech deals and live reporting from actual event via its articles & discussion forums. Readers hence were able to retrieve information, discuss & seek advices and decide purchases better. The holistic processes harness readers’ engagement to the greatest level during this period.

It seems that economy outlook did not curb the consumers’ insatiable appetites for consumer electronics. We look forward to the next tech fair in 2010 where we commit to dedicate even more excitements & bargains to the community.