HardwareMAG.com Conducts First-Ever Live Coverage Session of CommunicAsia 2009

HardwareMAG.com, a five-country regional portal for readers of consumer tech magazine HWM, held its first-ever live blog and coverage session of CommunicAsia 2009 at the Singapore Expo on 16 June 2009. Using software that integrates the world of live blogging, video posting, Twittering and up-to-the-minute polling, the session started at about 9:45am and ended before 3:00pm.

The session kickstarted with a recap of the previous day’s announcements by Nokia and Samsung, before moving on to the showfloor coverage of the various mobile phone booths. As readers from various countries began posting comments, the team on the floor visited requested booths, twittered and posted updates, while remote editors answered queries and offered their viewpoints.

The session was lively and by-the-minute, filled with photos of key products, showgirls, a poll session and comments from key people the team interviewed. There was no denying the euphoria that readers felt as if they were right there on the showfloor themselves. When the session finally ended with an LG Press Conference, readers were able to get a taste and feel of what the show felt like, even if they were far away in Malaysia or the Philippines.

Of course, the live blog session will be supplemented with comprehensive articles, interviews and videos by the end of the campaign.

There are plans for the team behind the live blog session to venture further into this medium, as there will always be readers in the technology field clamoring for up-to-the-second announcements, especially for new products at major tradeshows. There is nothing much more enriching for any tech consumer than being able to participate in a live event (be it online or physical), what more with editors and writers as their tour-guides.

Click here to read live coverage.