HWZ On DoubleClick’s Rich Media Video Publisher-Paid Program

HWZ is now a certified Publisher under the newly-launched Rich Media & Video Publisher-Paid program of DoubleClick. With this program, advertisers using Dart-For-Advertisers (DFA) can make rich media and video placements in HWZ without having to bear any Motif costs.

This program gives immediate savings to advertisers and thus allowing advertisers to place more rich media and video ads on publishers like HWZ.

In summary, advertisers/agencies (whether you are currently using DFA or not) do not need to bear any Motif costs when rich media motif ads are placed with HWZ.com.