Press Mention : More switching from free-to-air to cable TV (AsiaOne)

AsiaOne ran a news on the changing media consumption habits of consumers from free-to-air to cable TV on 23rd October 2007.

One of the highlights in this news was the mention of various medias competing with the free-to-air TVs. This was a quote from the news.
Free time has become a rare commodity in fast-paced Singapore, said Ms Tan, and consumers will increasingly turn to ‘time-zapping devices like DVD recorders and websites like RecordTV’ so they can get their TV fix efficiently and on their own terms.

And online piracy, long the bane of the music and movie industries, could also be affecting broadcasters like MediaCorp, said Credit Suisse analyst Sean Quek.

‘If someone can download the show he wants to watch now, he most likely won’t watch it when it is shown later, whether by the pay-TV or free-to-air TV operator,’ he said.

This is clearly already happening here. Internet users on popular forums like HardwareZone discuss the latest episodes of popular serials such as Prison Break the same day they are shown overseas, not months later when they finally appear on local TV.

Again, we can see the effect of Internet in media consumption of consumers today. Bulk of the interaction takes place on the Internet front and that is where an advertiser should not miss.

Full story here.