Archive for August, 2007

Campaign: Nokia Zone

Friday, August 24th, 2007

An extensive Nokia campaign, covering all their N-series, E-series was launched in HWZ with a big digital bang. Not only that, this campaign has a heavy focus on UGC (User-Generated Content), first time in HWZ. Nokia Zone comprises of the followings: Gurus - Selected opinion leaders are invited to be a mobile ...

Press Mention: HardwareZone survey attracts 5,000 responses (Ad Asia)

Wednesday, August 22nd, 2007

Ad Asia August 07 issue picked up our press release on our HWZ survey that was conducted earlier in this year. "It revealed nearly half of the people used the Internet to search for advice on IT matters and just under a quarter sought advice from online forums groups."