Straits Times: Four SPH News Websites Among Advertisers’ Favourites

Four news websites operated by media group Singapore Press Holdings (SPH) are among those that companies would most want to spend their advertising dollars on, according to an industry survey.

The poll was conducted in March by BDM Intelligence. It surveyed those working for advertising clients, public relations agencies and advertising agencies.

Of 1,189 valid responses, 759 were from advertising clients, while 430 came from various agencies. Of the 430, 292 worked in creative agencies, 70 in media planning and buying, and the rest from public relations consultancies.

The technology-focused Hardware Zone, a wholly-owned subsidiary of SPH Magazines took top spot in IT category.

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Click here to read a more detailed report on www.hardwarezone.com standing in the survey.