Archive for March, 2007
Tuesday, March 20th, 2007
MARKETING collated its pick of the 20 most influential consumer brands which impact Singaporeans, and shape the Singapore culture. The feature was run in the March 2007 issue.
HWZ's CatFish was highlighted in the column mention of Nokia, which was awarded as the 5th most influential consumer brand in Singapore. Nokia ...
Posted in Advertising, Press Mentions | No Comments »
Tuesday, March 6th, 2007
Digital Life ran an article on 'Do Your Homework Before You Buy' in their IT SHOW 2007 Preview. It listed the 3 must-do activities before heading down for tech shows and www.hardwarezone.com® is being featured under 'Surf The Internet' activity.
It also listed 'Get On The Forums' as one of the ...
Posted in Press Mentions | No Comments »
Monday, March 5th, 2007
Objective:
Gillette wishes to introduce the new line of shaver 'Fusion' to male audience. The main audience group is young males who likes to look good and enjoy luxuries of life.
Media:
www.hardwarezone.com.sg Lifestyle Forums
Method:
As the objective is to raise awareness for Gillette Fusion, the high impact ad unit, CatFish is used. A ...
Posted in Case Studies | No Comments »
