2009: A Year in Review & Looking Ahead

December 31, 2009 – 2:03 pm

It’s been a hectic year for many of us, no thanks to the financial tsunami that injected certain excitement into our work life as well as personal life.

The good news is that it seems that the storm is easing out and the bad news is it seems only. Admist the certain level of uncertainty, technology development and advancement do look promising. So if there is any consolation, we know we definitely will have new gadgets and new online services to keep ourselves entertained.

Till then, let us take a look at what has been the tech trends and cultures of this year in our last ZoneOut of 2009.

Wishing you, your colleagues and all families a happy new year.

From SPH Magazines New Media team

Sitex 2009, Yet Another Success Story

December 19, 2009 – 9:52 am

The last tech bazaar of the year, Sitex 2009 concluded its 4-day run with top-notch results. SingExhibitions reported that the event attracted more than 859,040 visitors - 4% increase from 2008. The event also raked in $48.6 million of sales with 8% growth when compared to last year’s.

www.hardwarezone.com as the official IT portal for Sitex 2009, geared up and tapped on all sources to bring consumers real-time updates from pre-Sitex period all the way to the actual galore.

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LG Crystal for Trend-Conscious and Technology-Demanding Consumers

December 3, 2009 – 9:55 am
The LG GD900 Crystal that debuted at the GSMA World Congress launched its campaign in HWZ in September 2009. The world’s first phone with a transparent design handset, this full touchscreen device is not a mere fashion accessory. It also incorporates high-tech features such as Crystal Touchpad and Multi Finger Touch for an enhanced intuitive user experience to attract trend-conscious and technologically savvy consumers.

Objectives

  • Create awareness & excitement to launch
  • Maximize reach to quality audience who have high interests in trend and mobile communications

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GameAxis.com goes Mobile on iPhone!

December 1, 2009 – 4:11 pm

GameAxis iPhone

With the shift in power of the content creator and content consumer on the rise of UGC, GameAxis.com provides an alternative to the community with the launch of free iPhone application. This web feeder allows readers to constantly stay in touch with GameAxis.com latest gaming news and blog posts.

Other than just browsing through the latest headlines, GameAxis.com Mobile Reader also links readers through to the original article. Readers can even view embedded videos, navigate external links and post comments directly from their iPhones.

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A Closer Look at HWZ Audience

November 20, 2009 – 6:07 pm

In Jun 2009, HWZ conducted a readers’ survey polling members from Singapore, Malaysia and Philippines. Total entries of 3,225 were gathered.

The survey was carried out in order to gather information relevant to three key areas:

  • Media Consumption & Preferences
  • Content & Forums
  • Lifestyle Profiles & Demographics

The results returned by the online survey have been instrumental in determining the direction and content performance of the site, and more.

A peek into some key takeaways:

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