SPH Magazines Launches First Video Microsite

March 4, 2010 – 7:38 pm

SPH Magazines launched its first interactive video microsite – yet another big stride in the new media space. Electronics giant, Canon, leveraged on SPHM’s expertise in both video and website production to deliver a truly fun-filled visitor experience.

Casual language used in the blog posts makes the characters relatable
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HWM and HardwareZone.com Honour the Best in Technology

March 4, 2010 – 7:37 pm

HWM, Singapore’s leading tech magazine and HardwareZone.com, Singapore’s No.1 technology online portal, paid tribute to 37 companies across 60 categories at the much-awaited HWM+HardwareZone.com Tech Awards. The Awards ceremony was held at Sheraton Towers on 3 February 2010. Radio personality Cheryl Miles and Tech Writer Sutlej Soin co-hosted the event.

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2009: A Year in Review & Looking Ahead

December 31, 2009 – 2:03 pm

It’s been a hectic year for many of us, no thanks to the financial tsunami that injected certain excitement into our work life as well as personal life.

The good news is that it seems that the storm is easing out and the bad news is it seems only. Admist the certain level of uncertainty, technology development and advancement do look promising. So if there is any consolation, we know we definitely will have new gadgets and new online services to keep ourselves entertained.

Till then, let us take a look at what has been the tech trends and cultures of this year in our last ZoneOut of 2009.

Wishing you, your colleagues and all families a happy new year.

From SPH Magazines New Media team

Sitex 2009, Yet Another Success Story

December 19, 2009 – 9:52 am

The last tech bazaar of the year, Sitex 2009 concluded its 4-day run with top-notch results. SingExhibitions reported that the event attracted more than 859,040 visitors - 4% increase from 2008. The event also raked in $48.6 million of sales with 8% growth when compared to last year’s.

www.hardwarezone.com as the official IT portal for Sitex 2009, geared up and tapped on all sources to bring consumers real-time updates from pre-Sitex period all the way to the actual galore.

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LG Crystal for Trend-Conscious and Technology-Demanding Consumers

December 3, 2009 – 9:55 am
The LG GD900 Crystal that debuted at the GSMA World Congress launched its campaign in HWZ in September 2009. The world’s first phone with a transparent design handset, this full touchscreen device is not a mere fashion accessory. It also incorporates high-tech features such as Crystal Touchpad and Multi Finger Touch for an enhanced intuitive user experience to attract trend-conscious and technologically savvy consumers.

Objectives

  • Create awareness & excitement to launch
  • Maximize reach to quality audience who have high interests in trend and mobile communications

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