MARKETING - Online Media of the Year

HWZ is voted in 6th top online media in the annual Online Media of the Year ranking by MARKETING. The votes combined a 65.99% from direct clients and 34.01% from agencies.

HWZ is also voted as the most sought-after media in the group of Consumer Electronics Buyers and Corporate IT Managers.

“It’s a great achievement for us to come in as most preferred media for those 2 groups as they are the our core groups for hardwarezone.com”, says Chuan Jer, GM, New Media, SPH Magazines. “For the longest period, hardwarezone.com is not associated with CIO and IT managers, even though we keep telling our clients that while hardwarezone.com does not offer much content in business IT, a good part of our regular visitors are CIOs and IT managers in their full time occupation. This number 1 position in the group of CIOs and IT managers adds credit to our claims.”

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Hitwise #1 site Award Winner for Jan - Jun 09

www.hardwarezone.com® has once again grabbed the #1 site Award for the period from Jan - Jun 09 in the following categories:
- Computers and Internet - Hardware
- News and Media - IT Media
- Computer & Internet - Social Networking & Forums

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GameAxis as Exclusive Media Partner of GCA Games Convention Asia

LEIPZIG, Germany and SINGAPORE - August 13, 2009 - LMI Asia Pte Ltd announced today that GamesAxis will be the exclusive media partner for the GCA Games Convention Asia 2009. GCA takes place from September 17-20, 2009 in Singapore at the Sun-tec International Convention & Exhibition Centre with the GC Asia Conference held alongside on September 17-18, 2009

GameAxis Unwired will cover GCA 2009 before, and after the show in its Singapore and Malaysia editions. During the convention, the latest news from the event, videos and exclusive interviews will be available in the blog section of GameAxis online.

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Men’s Health As a Multi-Platform Powerhouse Brand

Men’s Health, Singapore’s number one men’s magazine (Nielsen Media Index 2008), is going one up on itself with a slew of strategic initiatives aimed at cementing its top spot in the minds and hearts of the local male consumer.

Starting from the July 09 issue, Men’s Health has amped up its content and given its pages a fresh new look, to make it even more relevant and accessible to the local male audience. Although the magazine’s core focus of health and wellness remains unchanged, a greater emphasis has been placed on building up other sections that impact men’s everyday life, such as sex and relationship, technology, career, money and more. Advertisers also welcome the expansion of the style and grooming pages, as this gives the magazine a more lifestyle appeal. With a cleaner look, contemporary colours and new reader-friendly design elements, it is now even easier to navigate Men’s Health for all the useful tips and tricks every month.

Alongside the magazine’s enhancements, Men’s Health Online (http://www.menshealth.com.sg) now features an array of content offerings that appeal to the sophisticated and active man, including regular lifestyle features with daily updates, fitness and nutrition resources, and web tools to help members with their health and fitness goals.

Following the site’s revamp and relaunch in April, menshealth.com.sg registered a 400% increase in page views and is currently ranked 7th on the Hitwise Health & Medical - Wellbeing category*.

The website is also home to Men’s Health Runners - a running community where members gain access to exclusive resources, tips and workshops. To further engage our readers in cyberspace, Men’s Health also maintains an active presence on Facebook and Twitter, making it a truly multi-platform.

Apart from the print and online formats, advertisers can also choose to communicate their brands via other platforms, such as Men’s Health’s signature event: Are You Men’s Health Enough? Now into its third year, the event is a search for a guy who embodies the Men’s Health ideal: someone who leads a healthy, well-balanced lifestyle, and has triumphed despite the odds. The event provides over six months of extensive exposure to partners in a wide variety of media: in-magazine, online (website, eDMs), outdoor advertising, press advertisements, press coverage etc. In addition to the extensive publicity rollout, partners also enjoy product placements and exclusive feature stories on their activities conducted for the contestants, with the activity snapshots and videos posted on the event website. Readers are further engaged on the website as they are invited to vote for their favourite finalists: this year saw an overwhelming 100,000 votes.

Beyond what is already a hugely successful print title, Men’s Health is moving quickly into multiple interactive and integrated platforms to become a powerhouse brand, one that engages the much-sought after male audience in a way that no other brand can, and at the same time connecting this audience to Men’s Health’s business partners.

* Source: Hitwise, June 2009

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HWZ Forums Moderators’ 2009 Annual Meeting

HardwareZone.com held its Forum Moderators’ Annual Meeting on 17 June 2009 at the SPH News Centre. This initiative, now into its second year, is aimed at keeping in touch with the HardwareZone’s many Forum moderators, identifying areas of improvement and growth to keep the forums appealing and relevant to its large but growing community of 353,000 members and counting.
The meeting kicked off with a short welcome note by Vijay Anand, Editor of HardwareZone.com. Following that is SPH Magazines’ New Media Branding & Promotions team who gave a presentation on the forum’s growth over the past 3 years and the projected challenges ahead.

Ending the presentation segment was a round-table discussion led by Vijay and the B&P team where moderators were encouraged to contribute opinions on how to tackle these challenges as well as identify forum growth areas to capture new audience groups by expanding its offerings. With the administration and moderator teams’ intimate knowledge of HardwareZone Forum’s community fabric from years of moderating, many interesting ideas were raised and discussed.

Moderators who attended all felt that it was a good experience. “It was very productive and constructive. Many good suggestions were heard,” said Zorrus, one of the volunteer moderators.

Having also led the previous year’s discussion group, Vijay also mentioned that these yearly meetings are a vital link between the publication, the moderators and the community. “The moderators are an important group of individuals who help facilitate and regulate their assigned forum sections so that the forum runs smoothly and serves its purpose of information exchange. However, all of the moderators are helping out on a voluntary basis to upkeep the community and there’s little chance of face-to-face interaction. While HardwareZone has its PlayTest session to interact with its readers and members twice a year, the yearly Moderators’ Meeting is a great chance for the administration team and the rest of the moderators to get to know each other better, exchange casual views and most importantly, steer the development of the forums for our readers in the right direction with a collective understanding.”

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