HWZ is now a certified Publisher under the newly-launched Rich Media & Video Publisher-Paid program of DoubleClick. With this program, advertisers using Dart-For-Advertisers (DFA) can make rich media and video placements in HWZ without having to bear any Motif costs.

This program gives immediate savings to advertisers and thus allowing advertisers to place more rich media and video ads on publishers like HWZ.

Interested advertisers/agencies, kindly contact your respective DoubleClick’s agent for more information.

A recent feature “Why Marketers Love Small Social Networks” is run on BrandWeek.

Marketers who think bigger is better may want to reconsider, at least when it comes to social media….That these sites are so segmented means they can offer unique campaign opportunities to brands.

- Quoted from source

With social media on the rising trend, a lot of marketers are focusing their attention on the major social networks like MySpace, Friendster and Facebook, missing out on the many niche social media around, where the segmentation may prove to be more relevant to the brand.

Wikipedia defines social media as interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit.

hardwarezone.com Forums (Singapore) is one example of such a niche (tech) social media with over 300,000 members. And recently it has been awarded the Hitwise Singapore #1 Social Networking & Forums award for the year 2007. The Forums sees a minimum of 3,500 strong audience interacting concurrently in one of our over 90 forums channels, ranging from technology to lifestyle interests at any instance.

To a certain extent, one can get information faster from the Forums than from traditional editorial-driven web sites. Within a few hours, conversations can amount to over 100 posts. That is the best illustration of the high level of spontaneous and interactivity within the Forums. It is also the ground where opinions are exchanged and buying decisions influenced.

Want to include social media into your marketing mix? Look no farther than hardwarezone.com Forums (Singapore), especially if your target consumers are in the technology space.

Drop us a note and let our team design the most effective social media marketing plan for your needs.

Following the great success of Nokia Zone 2007, Nokia has, together with HWZ, rolled out Nokia Zone 2008 with the same vision but with a new look, a new interface that redefines engagement with consumers.

Nokia Zone 2008 aims to educate the consumers on mobile phone technology and the entertainment and productivity tasks made possible by today’s technology with its Featured Articles.

The enthusiastic team of Nokia Gurus (Bibi_Lala, SerSiTiv,
xanthus_f, juliancho & Shadowandy) continued their journey with us, sharing their lives with our community. New to Nokia Zone is also popular blogger, Miss Eunice Lim (euniqueflair). Nokia Zone also encourages all to share their lives through the submission of photos and videos (Your Showcase). In 2008, community now has a more convenient way to submit photos and videos - straight from their phones via MMS.

Nokia Zone leverages on Singapore #1 Social Networking & Forums site by having 3 distinct Nokia forums, each styled in its own theme, designed and submitted by the very community within these forums.

Last but not least, Nokia Zone allows our Gurus and some selected individuals from the community to try their hands on the latest Nokia models through Trial User Views.

Nokia Zone - Connecting People.

Straits Times - 8th April 2008 - Media group Singapore Press Holdings (SPH) has clinched five awards recognising the most popular websites among Internet users in Singapore. SPH’s popular technology portal, Hardware zone scored three awards. Hardware Zone’s CEO, Jackie Lee said he was “delighted to be recognised once again for the strenuous efforts we put in.” Hardware Zone has won 17 Hitwise awards over the last six years. Last year, 6.91 million people visited the site, up 40 percent from the year before.

MARKETING Interactive - 4th April 2008 - Singapore - Yahoo Singapore and SPH Magazine’s Hardware Zone were big winners at last night’s Hitwise Singapore Online Performance Awards.

Hardwarezone, which has amassed 17 Hitwise awards over seven years, aced three categories: ‘Computers and Internet - Hardware, News and Media’, ‘IT Media and Computers and Internet’ and ‘Social Networking and Forums’. It has also registered increased visits by 39.79% to 6.91 million for 2007 compared to the year before.

Full story here.